Yesterday, MTV News ran a story asking why there has been so little in the way of high-profile relief efforts to Myanmar in the wake of the devastating cyclone. With an estimated 100,000 dead and more than a million displaced, why aren’t we seeing celebrities rallying to the cause?

Well, the good people at Not On Our Watch, a non-profit dedicated towards ending mass atrocities around the world, read our story and emailed us some info. It turns out that the group — founded in part by George Clooney, Brad Pitt, Matt Damon, and Don Cheadle — has given half a million dollars to Save the Children for emergency relief work in Myanmar (Burma). (That’s twice the amount we initially reported.)

One of the key and incredibly tragic problems in bringing aid to the country has been their military government: the junta has delayed desperately needed food and supplies from being distributed to those who are in dire need. Aid workers from numerous international relief groups are still waiting for permission to enter the country, and supplies that have made it across the border have often been seized. Save the Children is one of the few agencies already at work inside the country.

Not On Our Watch has given $250,000 to Save the Children up front, and will match every additional dollar given to the aid group up to $250,000.

Here’s hoping this inspires plenty of people to help make a difference.