If you happen to catch Madonna’s worldwide Sticky & Sweet Tour this summer, pay careful attention to the Material Girl’s onstage garb. That’s because she may be wearing creations from the collective mind of Heatherette, the New York-based design duo who’ve helped the likes of Gwen Stefani, Pamela Anderson, Mya, Kelis, Pink and Paris Hilton look their best.
On May 23, at the “Dial ‘M’ for Madonna” exhibit at the World of Wonder Storefront Gallery in Los Angeles, where more than 100 artists from around the globe showed off their Madonna-inspired work, MTV News caught up with Heatherette’s Traver Rains and Richie Rich. They told us they’ve been approached by Madonna’s camp about designing the outfits she’ll be sporting when her tour kicks off August 23 in Cardiff, Wales. The trek picks up stateside on October 3 in East Rutherford, New Jersey.
“Liz Rosenberg, her publicist, just contacted us and said that she wants us to come up with some sketches, some ideas and some inspirations for her tour,” Richie Rich explained. “I think, basically, for Madonna’s tour, we’ll come up with some sketches, some inspirations and listen to the album to get some ideas, and as young designers, we’ll come up with what we think is happening right now. That’s why Madonna’s a genius — she picks out the new blood, and we’ll see what happens.”
But for Heatherette, their mission will be especially challenging, given Madonna’s iconic, ever-changing style over the years. They said they’re intent on not replicating any of the styles she’s rocked in the past, but they’re certainly up to the task.
“She already did the cowboy hat, so we’ll need to think of something else,” Rich joked.