Now that the November 23 release date for Guns N’ Roses’ oft-delayed, more-than-a-decade-in-the-making album, Chinese Democracy, seems to be a reality, Dr Pepper owes every American a can of soda.
Back in March, the beverage company said that it would give every man, woman, and a child in the U.S. a free can of Dr. Pepper should Guns N’ Roses release Chinese Democracy before the close of 2008. And now, the event no one — certainly not the folks at Dr Pepper — thought would happen is rapidly approaching.
“We never thought this day would come,” Tony Jacobs, vice president of marketing for Dr Pepper, said in a statement issued Wednesday. “But now that it’s here, all we can say is: The Dr Pepper’s on us.”
So, how does Dr Pepper plan on dispensing the free sodas? Well, on November 23 — and only on November 23 — thirsty Americans can log on to the official Dr Pepper Web site and register all of their vitals, so that the company can mail them a coupon for a free 20-ounce can of the drink. Once that coupon arrives in the mail, redeem it wherever Dr Pepper is sold. The last step in the process, according to the press release: “Drink your Dr Pepper slowly to experience all 23 flavors. Dr’s orders.”
As we said, registration for the free Dr Pepper coupons is available only for 24 hours, beginning at 12:01 a.m. ET on November 23, and the coupons will have an expiration date of February 28, 2009. Obviously, there is a coupon limit — one per person.
So get out your straws and chill those glasses, kids — the Dr will be in your fridge soon, all thanks to Mr. Axl Rose.