If I've said it once, I've said it a thousand times: Yeezy, you make this job too easy!
There are many reasons I'm fascinated with Kanye West's blog. But aside from my dreams of his big, empty home in Los Angeles filled with rooms of uncomfortable-looking but way tricked-out chairs that nobody would ever want to sit on and closets overflowing with shoes nobody should ever wear, I've long been fascinated by his daily posting of eye-candy photos of barely dressed models, all of whom are photoshopped to proclaim, "Where are you Yeezy???"
It's already hard to believe that a guy who is allegedly working on a Broadway hip-hop musical, thinking about being a fashion intern at Louis Vuitton, recording albums, touring, producing and designing stages has time to post a half a dozen or more blog items a day.
But on Wednesday, 'Ye really blew my mind when he blogged at length about the time-consuming process behind the "Where Are You?" posts, explaining that not only does he personally choose each model, but he also obsesses over the shape of the speech bubble that accompanies each and tweaks it to make sure it looks just right.
"I love blogging, duh!!!," he wrote. "But one of the things I love the most is doing the 'Where are you Yeezy's' ... I actually don't know most of the girls I post ... but there is a method to the madness, some peace to the perversion. This post gives me the opportunity to be creative. I ... meaning me (in third person like I'm crazy) Kanye West ... I first choose the, what I like to call the cover photo ... I know you might not believe this but I look for something not too trashy and iconic."
Admitting he's "basically retarded" with Photoshop, West said he feels a sense of accomplishment when he can erase a logo from a photo and use Comic Life to insert the "Where are you?" thought bubble. "I try to keep the arm on the speech bubble pretty straight and small," he explains. "It feels more 'design' to me. The composition is mad important and some of these have a magic to them."
He then goes on to discuss the importance of where the model is (On the beach? A rock? A bed?), the color of the background and the amount of negative space in the photo.
... And I thought I wasted too much time playing "Hold On" on my iPhone. Checkmate, 'Ye, you are truly the king of all media!
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