Considering he’s already had a mixtape out, The Greenhouse Effect, as well as a plethora of tracks all over the Internet, I almost did a double-take when I saw an “Asher Roth Release Party” invite in my mailbox — but hey, these days people seem to come to “release parties” for the party rather than the release.
And a party it was! It was held in a three-floor penthouse at the Rivington Hotel on the Lower East Side, packed with bloggers, label reps and other industry peeps — not to mention kegs and college-style party cups that each displayed the Asher Roth crown logo. Asher and his “Roth Boys,” Brian Langley and Thomas Boyd, arrived at around 11 p.m. or so, and situated themselves at the back of the second floor, where a small bathroom looked out onto downtown Manhattan.
Byron Ward, who reps Asher, pointed me over to the area, hidden away from the many dancers and drinkers mouthing the words to “I Love College,” which was blasting over the PA. I made my way through the fog (*smoke*), found the Roth Boys and Asher, who was in classic form (i.e. we didn’t have a clear, succinct conversation!). We danced it up a little bit and then rejoined the party, where I got caught in a crowd of youngish people who — perhaps accidentally, perhaps on purpose — were re-enacting the “I Love College” video.
I’d hung out with Asher, Tom and Brian last weekend at a new NYC hot spot, and I plan on meeting them there again tonight — that is, if I can muster up the courage to keep up with the Roth Boys for a third night. I’m definitely a fan of the album and respect Asher’s music — and no, I don’t think he sounds like Eminem! — but I certainly also respect those boys’ ability to party as hard as they do. I had forgotten how much fun college was …