The march toward the 2009 Video Music Awards continues with the announcement of the nominees today. In typical VMA fashion, the list is full of heavy hitters: Beyoncé, Eminem, Kanye West, Britney Spears and Lady Gaga will all compete for Video of the Year. Beyoncé and Gaga lead the way with nine nominations each, including their head-to-head battle in the Video of the Year category between “Single Ladies (Put a Ring On It)” and “Poker Face.” But which diva will reign supreme?
Gaga is in her traditional boundary-pushing garb, highlighted by a strange blue bodysuit that is part Blade Runner, part Sports Illustrated Swimsuit Issue. Beyoncé opts for a simple leotard, ideal for rhythmic dancing. In a nod to her “Sasha Fierce” alter-ego, she is also wearing that crazy gauntlet on her left hand. Advantage: Lady Gaga. Nobody is going to out-weird her when it comes to costumes.
Beyoncé is flanked by two dancers, while Gaga is surrounded by partygoers and a pair of Great Danes. Advantage: Lady Gaga. Everybody loves those dogs — hence the popularity of Scooby-Doo.
Here’s the bottom line: Joe Jonas did a tribute to the “Single Ladies” dance, and unless the Bonus Jonas is planning a “Pokerface” homage, this is no contest. Advantage: Beoyncé. Obviously.
After every vide you screen on MTV Music, three “related videos” pop up to keep you watching. When “Poker Face” wraps, it suggests you watch David Bowie’s “Wild is the Wind,” Madonna’s “Bad Girl” and Bowie’s “Blue Jean” for reasons beyond the grasp of science. At the end of “Single Ladies,” the site suggests TLC’s “Ain’t 2 Proud 2 Beg,” Ashanti’s “Break Up 2 Make Up (Remix)” and Babyface’s “There She Goes.” Advantage: Bowie is great, but the one-two punch of TLC and Ashanti puts Beyoncé over the top.
So it’s clear that the two are neck and neck. Who will win? Looks like you’ll have to tune in on September 13 to find out.