It's difficult to put Jasper James into a category. Is she a rapper or a DJ? Is she a dance music provocateur or a whacked-out performance artist? Is she transcendent or merely a genius? One thing is clear: In the ever-weirdening world of dance-infused electro-hop, it takes somebody forward-thinking to stay ahead of the curve, and James is from the future. Her debut album Vibrator dropped in January and has slowly been building a buzz, mainly because James has a reputation for being an electrifying performer who has her feet both in the dance world and the rock universe.
James' cousin is a member of the Isley Brothers and her father provided security for artists like Sammy Davis, Jr. and Tom Jones, so she has grown up surrounded by music. It makes her eclectic brew make sense: There's plenty of hip-hop and glam disco in there, but she also has a little bit of Vegas showmanship and R&B romanticism amidst her pulsating rhythms. She's ready to take the next step in the video for her single "Rocket," which was directed by Darcy Totten and Ned Stressen-Rueter and gets its world premiere today here in the Newsroom. Shot in various clubs and studios across New York City, the clip captures the spastic energy of James' music and, according to James, cost all of $10 (which was used to "tip the bartender"). Enjoy the barrage of dance moves, '80s references and fantastic fashion choices provided by "two fabulous drag queens."

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