By Nick Neofitidis
It’s Monday morning. You have managed to hit snooze about 10 times and now figure it’s time to get a move on. First stop: The shower. Then you brush your teeth, and maybe a quick glass of water before you head out. Sounds pretty standard, right? Now imagine that before you do any of that, you need to walk nearly four miles carrying a giant can so that you can collect some clean water. In many countries, that’s exactly what women and children have to do in order to accomplish everyday tasks we take for granted.
It’s scary to think about, but one in eight people in the world don’t have access to safe, clean drinking water. Communities in Africa, Latin America and Asia suffer 1.8 million deaths every year from water-associated diseases. Even worse, almost 5,000 children each day lose their lives due to inadequate water infrastructure. The hard truth is simple: Water scarcity is an issue affecting countries, communities and families all over the world.
That’s why today was a great step forward. With the help of celebrities like Pete Wentz and Jessica Biel, Live Earth (with the help of the Dow Chemical Company) have come up with the “Dow Live Earth Run for Water Campaign.”
The event took place at Chelsea Piers here in New York, and presented the initiative that will take place on April 18th, 2010. On that day, a series of walks and runs will take place in cities around the world, including Buenos Aires, Chicago, Hong Kong, Mexico City, Milan, New York and Melbourne. (Want to see if your city is involved? Check out this site for more updates.)
The day’s events will also feature live musical performances and water education activities, with the hope that the events will ignite a massive global movement to help solve this oft-forgotten epidemic.