"It's really new for us. We've never done a video that wasn't performance. I'm really excited for our fans to see this side of us. This is the first time we've ever had a real set, where it's not like a stage with instruments and a mic. We've built this whole world."
-Paramore singer Hayley Williams, expressing her enthusiasm about their new video for "Brick by Boring Brick," the second single from the band's excellent new album Brand New Eyes. The clip, which premieres on MTV on Tuesday night (November 17), was directed by Meiert Avis, who has also been responsible for videos for U2 ("With or Without You"), Avril Lavigne ("My Happy Ending") and Flyleaf ("Again"). It features the band stepping outside of their normal video routine to cast themselves as characters. "After we came up with the treatment, we wrote it down in an e-mail, sort of sent it out, and then we got a few treatments back," Williams explained to MTV News' James Montgomery. "One of them was from Meiert Avis, who we recognized, because he's done some awesome videos in the past. We just thought he's got really good ideas, he gets where we're coming from, with the whole fantasy thing, but not going too overboard. But also, he wasn't afraid to bring a lot more ideas to the table. He's exciting to work with." Paramore just wrapped up a tour for Brand New Eyes and have a few weeks off before they head to Europe.
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