There are a ton of new releases hitting the streets today, including albums from Kris Allen, John Mayer, Them Crooked Vultures and 50 Cent. But the one album that might be the most anticipated of any of those is the debut from Justin Bieber. My World is now available (currently on sale for $7.99 at iTunes), and it is the culmination of all of the build-up that Bieber has had in the past few months. Bieber first made a splash two months ago at the MTV Video Music Awards, where he gave a shout-out to a contest-winning fan during the red carpet show.
After that, he parlayed his many Twitter followers and Facebook friends into an aggressive onslaught that saw him drop a total of four singles (which makes up half the album), cut a pair of videos (for “One Time” and “One Less Lonely Girl”) and appear on just about every talk show imaginable (including “Today,” “Good Morning America” and “Ellen,” where he’ll be making his second appearance today).
Bieber’s story is now the stuff of legend: He put footage of him singing up on YouTube just so his extended family could see him perform, and the video clips got spread around and lead to a bidding war between Justin Timberlake and Usher. The latter signed the 15-year-old Canadian, and the rest is, as they say, history.
Bieber celebrated the release of his debut last night with a dinner with his new mentor. In traditional Bieber fashion, he tweeted about the experience and posted a picture. Today, he posted a video thanking his fans for his success in celebration of the release of My World. For Bieber, it’s just getting started.