Guru’s Most Recent Publicist Remembers Her Friend

By Jacki O, 4Sight Media

We received news this morning that the legendary Guru has joined the trailblazers who inspired him. Although we are not currently representing him, 4Sight Media was selected as the publicity firm to handle the publicity for his last three projects in the Jazzmatazz series.

While 7Grand and Solar are handling their publicity internally with several messages that have been released (including Guru’s last statement), we wanted to offer our own deepest sympathy to the fans of Guru who support the Jazzmatazz legacy around the world. We honor Guru for leaving us with music that reaches into higher places, for coloring outside the lines of hip-hop and recognizing the musical masters who inspired him. Through Guru’s eyes, there was no division between hip-hop and jazz, hip-hop and neo-soul or hip-hop and history.

Guru’s Jazzmatazz and endeavors with Premier enabled him to collaborate with a who’s who list of legendary musical icons including Roy Ayers, Donald Byrd, Chaka Khan, Isaac Hayes, Herbie Hancock and Branford Marsalis. In recent years through a new partnership with Solar, he collaborated with the likes of Damian Marley, Aceyalone, Zion I, Blue Scholars, Mr. Lif, Yungun, Lord Tariq, Nature, C. Knowledge, Tony Touch and several up-and-comers from Guru’s label 7 Grand Records, including K. Born & Highpower and Young Pablo.

When asked how he has been able stay such a viable force in the music industry, Guru stated matter-of-factly, “Be honest with yourself, be original, be open to criticism and don’t be afraid to reinvent and recreate yourself.” We pray that his vision is upheld and the legacy of music that he created in his career is kept alive. Let’s continue to celebrate our legends while they’re here!