On any given day, this space is usually reserved for some sort of commemoration of an important moment in music history, be it an ascension to the top of the charts, a concert debut or an album release. Sometimes there are memorable sports moments that need to be honored, and occasionally there is the odd historical fact that needs to sneak in. But since there's no real historical excitement today (it's difficult to get wound up about the resignation of Winston Churchill) nor any particularly significant musical milestone (there isn't very much to say about the release of Jason Mraz's Mr. A-Z), so with that in mind, let's talk about "Mad Men," the best show on television (sorry, "True Blood," "Breaking Bad" and "Burn Notice," whatever you are) that saw its fourth season premiere on Sunday night (July 25) on AMC.
Based on the show's (admittedly hazy) time line, the fourth season of "Mad Men" opened a handful of months after the events of the last season's final episode. The new agency set up by Don Draper (Jon Hamm), Roger Sterling (John Slattery), Bertram Cooper (Robert Morse) and Lane Pryce (Jared Harris) has moved out of a hotel suite and into an office downtown (with a mythical second floor). Though the energy is vibrant (Pete Campbell — played gamely by Vincent Kartheiser — seems especially upbeat), the new company is struggling to pull in clients despite a recent victory with a narrative-driven television ad for a floor wax.
All of the wheels were set in motion last night: Peggy Olson's (Elisabeth Moss) continued drive, Draper's complicated relationship with ex-wife Betty (January Jones) as well as his evolving personal life (which involves taking out a 25-year-old actress for a date and hiring a prostitute to slap him around during sex on Thanksgiving). Though the narrative was pretty straightforward (the episode revolved around Draper's inability to give a decent interview and his unwillingness to kowtow to a prudish client who wants to make a two-piece bathing suit appeal to "modest" people), it reminded the world why the show gets nominated for so many awards and why wonks like me write about it so lovingly. Plus, they lost the jai-alai account!
In honor of the return of "Mad Men," we celebrated with Handsome Boy Modeling School's "The World's Gone Mad." Just because.



