The 2010 MTV Video Music Awards are fast approaching, which means that in only a few weeks you’ll be treated to an excellent night of performances and appearances by the likes of Eminem, Kanye West, Justin Bieber, Drake, Florence and the Machine, B.o.B and Deadmau5 (who will serve as the house DJ at the show). While people tend to remember the classic performances and the unhinged moments, the coveted Moonman is the reason why people show up and tune in. This year, there are 16 categories wherein some of the biggest music stars in the universe will compete for the coolest trophy in awards shows. Today, we take a look at the nominees in the Best Female Video category.
If there’s one underlying theme of the 2010 MTV Video Music Awards, it’s that ladies rule. Lady Gaga scored a record-breaking number of nominations with 13, and the rest of the highlights include hits from post-modern divas Katy Perry, Beyoncé, Taylor Swift and Ke$ha, as well as female-led rock bands Paramore and Florence and the Machine. That makes the contest for Best Female Video extra important, as the winner of this particular Moonman will be able to call herself the alpha of the group for the next year.
This year’s nominees represent the five biggest women in music today in Lady Gaga (“Bad Romance”), Beyoncé (“Video Phone,” which also features Gaga), Taylor Swift (“Fifteen”), Ke$ha (“Tik Tok”) and Katy Perry (“California Gurls”). There are two former winners in that pack, as Swift won in 2009 for “You Belong With Me” (which lead to her famous acceptance speech that was interrupted by Kanye West) and Beyoncé won both in 2003 (“Crazy in Love”) and 2004 (“Naughty Girl”). Katy Perry and Lady Gaga are both on their second nomination for Best Female Video, as they were both included last year for “Hot N Cold” and “Poker Face,” respectively.
No matter who wins, the recipient of the Moonman for Best Female Video will join an exclusive club of victors in this particular category. Past winners include Cyndi Lauper, Madonna, Janet Jackson, Lauryn Hill and Britney Spears, all of whom have a place in VMA history. The 2010 favorite in all categories seems to be Lady Gaga, though this could be the place where Ke$ha or Perry make their move for a statuette.
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on September 12 at 9 p.m. ET.