
By Joel Hanek
I know that many of you reading this blog are thinking, "Hey, I'm in a critically-acclaimed indie rock band that released a pretty good album earlier this year, but now I've got a new single and I need a music video. What am I to do?" Well look no further, my friends, because we've got your answer: Puppets.
This month, Yeasayer and MGMT both released music videos featuring melancholic puppet/human misadventures with themes of love and loss (think "Mac & Me," but with more death). Yeasayer released "Madder Red," a more subdued track from the psychedelic-splashed Odd Blood as their third single from the record, while MGMT released the acoustic "Congratulations," their latest LP's title track and probably the most conventionally structured song on the unexpected sounding album. These two down-tempo tracks respectively provide the score to two tear-jerking tragedies that (spoiler alert!) ultimately end in puppet demise.
So taking a page from the experts, here's the breakdown of what you need to release your very own puppet-centric music video this year.
Choosing Your Puppet
This may seem simple, but really there's a different puppet for every job. Both Yeasayer and MGMT's videos feature creature companions that are slightly macabre and grisly at first glance but actually pretty adorable (even if they are sans fur). Yeasayer chose an amorphous mass of viscera as their puppet protagonist, while MGMT chose a vaguely human, vaguely avian quadruped. When it comes to choosing your puppet, be creative! Remember: The best puppets are always the ones that can be anthropomorphized into great sidekicks or best friends.
Casting Your Human
At the center of every tragedy there's the universal idea that everybody experiences loss. The vessel to carry this to your audience is your human. Read More...

