Jay-Z’s Life + Times Site: 10 Ways To Make It More HOV

By Zachary Swickey
Who better to create a “lifestyle” Web site than Mr. White Louis Boat Shoes, Jay-Z? Dubbed Life+Times, the intriguing new site covers all the dinner-party topics: art, technology, music, sports, and even leisure. Shoot, Jigga even has his own section, the aptly-named “Jay’s,” which currently displays a pic of an epic sunset with the title “Peace GOD” emblazoned above. It is strangely Zen. And over in the “About” section, Jay lays out his mission statement for the site: “I want to make the extraordinary, ordinary.”

But it’s not all about Jay — far it, from actually. A YouTube clip of UConn’s Kemba Walker’s game-winning moment over Villanova and an article detailing the importance of the “floater” shot can be found in the “Sports” section. Meanwhile, “Art+Design” shows you how to shave like a baller, featuring kits ranging in prices from $800 to $1,600. And if you’ve been looking for the latest info on the new Rolls Royce Ghost, you’re covered: just click on “Technology,” to learn more about it (for example, its starting price is a meager $245,000!)

Life + Times also features content like Q&As with French fashion bloggers, profiles on celebrity chefs, and features on Parisian beatmakers. And while the whole thing is very impressive, we can’t help thinking that the site could be so much more. So, with all due respect to Jay, here are 10 certifiably HOV articles we’d like to see featured in the coming weeks.

» “Empire State of Mind: The 10 Hottest Spots in NYC”

» “Young Forever: Anti-Aging Secrets of the Stars!”

» “H.A.M.: How To Prepare a Sumptuous Hamsteak While Totally Losing Your S—.”

» “Hard Knock Life: The Newest Spa Treatment Crazes”

» “Run This Town: Marathoning Made Easy.”

» “Big Pimpin’: The Economics of the International Gentlemen of Leisure.”

» “99 Problems: Jay’s Advice Column”

» “Blue Magic: Why Pulling A Rabbit From Your Hat Isn’t Just For Pedophiles Anymore!”

» “Encore: Where to Be After Last Call.”

» “Dirt Off Your Shoulder: How To Actually Remove Dirt From Your Shoulders.”