Rihanna is already the most famous Barbadian export since rum, sugar and Doug E. Fresh, so it sort of makes sense that she’s just signed a multi-year deal with the Barbados Tourism Authority to serve as an ambassador for the island nation.
“Barbados is a place like no other and one of the reasons for this is the spirit and national pride of our people,” she said in a statement. “I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians.”
As part of the deal, RiRi will promote her homeland as a tourist destination “through advertising campaigns, promotional appearances and via her social media presence,” (which, we assume, includes stuff like this), and the partnership officially kicks off on August 5, when she’ll perform a triumphant concert in the capital city of Bridgetown.
And while it’s not clear if her new role as ambassador will include any sort of official duties (we’d like to imagine epaulets are somehow involved,) we’ve got to admit that it’s a bit of a marketing masterstroke, the kind of cross-promotional opportunity that Rihanna’s pop-star pals should consider adding to their ever-expanding portfolios ASAP. In fact, we’ve got a few ideas kicking around right now.
» Britney Spears: Official ambassador of Louisiana fried foods, cut-off shorts.
» Lady Gaga: Spokesperson, New York City Department of Wearing Crazy-ass S— All The Time.
» Katy Perry: Vague promotional tie-in to California. Like, she should write a song about the gurls there or something.
» Beyonce: 2B, Houston Astros.
» Pink: Spokesperson, Visit PA Board of Whiskey-Swilling and Acrobatics.
» Ke$ha: Fully bonded-and-licensed officer, Tennessee Bail Enforcement Division.
» Christina Aguilera: Official representative of wherever she’s been hiding for the past few years.