Bolstered by the efforts of pioneering video artists like Michael Jackson, Madonna and Janet Jackson, the idea that a music video could be a piece of art really started to take shape in the 1990s. Videos were once considered something of an afterthought or a piece of promo material, but these vanguard artists made them part of the conversation.
Did you know that Pepsi severed its $5 million deal with Madonna because it didn’t want to get caught up in the controversy surrounding her (awesome) “Like a Prayer” video? Or that Martin Scorsese (!) directed MJ’s video for “Bad”?
To say that the ante had been upped by 1990 is an understatement, so it’s no surprise that videos just kept getting better and better, as reflected by the winners of the Video of the Year MTV Video Music Award. Music clips suddenly became a new way for artists to really hit home the message of a song. Who was most successful? Vote below.
Polls close Wednesday, August 24 at noon, so vote now and vote often! Results will be announced in the lead-up to the 2011 MTV Video Music Awards, which air live from Los Angeles on Sunday, August 28 at 9 PM on MTV. Don’t forget to tune in!
>>> Return to polling headquarters to vote for your favorites in all of the other categories.