Avril Lavigne Signs With Epic, Reunites With L.A. Reid

Avril Lavigne

By Zachary Swickey

Canadian pop-punk superstar Avril Lavigne has now joined Epic Records, which reunites her with the same man who began her career, label chairman and current judge/star on “X Factor,” L.A. Reid.

Reid – who is also responsible for skyrocketing the careers of Mariah Carey, Pink, OutKast and Justin Bieber, to name a few – originally signed Lavigne in 2000 to the now-defunct Arista Records, which was closed along with J and Jive Records back in September.

Lavigne gushed on her Facebook wall about the reunion, writing, “I am now on Epic Records and finally working with LA Reid again (he signed me when I was 15) re-inspired.”

Epic Records is a new label for the star but she’s still under the Sony Music umbrella, which includes Columbia Records, RCA (which Lavigne just left), Epic and the new anticipated label Kemosabe Records, which is spearheaded by mega pop producer Dr. Luke, who will no longer be able to collab with Katy Perry due to her being on Capitol Records. The good Doctor helped Lavigne on her ’07 album Best Damn Thing, co-writing and producing six songs including “Girlfriend,” which was a number one hit on the Billboard Hot 100 chart.

Unfortunately, Lavigne’s last album, Goodbye Lullaby, which fans waited four years for, has had the poorest reception of any of her four albums – failing to go gold, much less platinum like every other album she’s released has. For perspective, her 2002 debut, Let Go, sold over six million albums in the U.S. alone (and went Diamond in her native Canada).

RCA may have been aware of the album’s lack of hits since they delayed the release of Goodbye Lullaby several times over two long years, which likely led to the singer’s label switch.