Justin Timberlake’s Newest Pet Project: Myspace TV

By Zachary Swickey

MySpace got off to an early start at this year’s CES (Consumer Electronics Show) yesterday in Las Vegas with co-owner Justin Timberlake announcing the company’s latest attempt at staying relevant, MySpace TV.

“We’re ready to take television and entertainment to the next step by upgrading it to the social networking experience. Why text or email your friends to talk about your favorite programs after they’ve aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?” he stated in his presentation. (How about watching television with your friends in-person? Whatever happened to that?)

Apparently, the service will allow you to essentially watch a program and share or comment with your friends online about it, whilst viewing the content in real-time. You can also invite your friends to watch a program with you and join online fan communities.

The presentation mentioned that initial channels will be music-focused and get some good use out of the website’s library of 100,000 music videos and over 42 million songs. Although, it is noted that they will eventually go beyond the world of music and work “to encompass movies, news, sports and reality channels, with a growing lineup of today’s most popular broadcast and on-demand content.”

Of course, an app of the service will soon be available on tablets and smartphones.

“MySpace was the first successful social network because it allowed individuals to share their interests, listen to music, express their creativity and connect around the things they love,” stated MySpace CEO Tim Vanderhook.

No word on an exact launch date, but our advice to Justin would be to make his next album strictly available through a special MySpace music store. Now that would bring the website of yesteryear back to its former glory.