By Zachary Swickey
We have to admit that we never would have guessed Coca-Cola would be trying to piggyback on the iconography of Madonna, but that seems to be the case with a new Diet Coke bottle design that sports a cone bra in a strange yet unmistakable ode to the Queen of Pop.
Diet Coke is changing things up with a new line of fashion-centric bottle designs, one of which happens to draw undeniable inspiration from Madonna’s notorious cone bra outfit from her 1990 “Blond Ambition” tour.
If you’re wondering how in the world this came into existence, famous French fashion designer Jean Paul Gaultier is the man responsible for creating Madge’s outfit – a mainstay in music-fashion pop culture – and was interestingly appointed as a creative director for Diet Coke.
The Madonna-inspired bottle design is a cream color and dons a fishnet corset and cone bra as well as a touch of white and blue stripes painted on. The product has no official tie to the singer, but the audience they’re speaking to is quite clear.
This isn’t the first time Coca-Cola has partnered up with an icon in the fashion industry. Karl Lagerfeld and even Dolce and Gabbana have contributed to the soda brand.
However, if you live in the states and are hoping to get your hands on one of the bottles you’re out of luck – the product is for a European-only campaign. But if you’re willing, you’ll probably be able to pick some up off eBay … though you’ll most likely end up paying major bucks.
Check out the ad for the soda, after the jump!