By Zachary Swickey
Pop star Justin Bieber is a force to be reckoned with on Twitter, and now he’s harnassed the power of his 25 million-strong social media fanbase to change the life of an aspiring young singer he feels is a star in the making.
Bieber has given 13-year-old Madison Beer the same ringing endorsement he bestowed upon Cary Rae Jepsen … and we all know how that turned out! The pop superstar first showed his enthusiasm for Beer’s talent on Tuesday (July 17) when he tweeted a link to a YouYube video of her cover the Etta James’ classic “At Last.”
“wow. 13 years old! she can sing. great job. #futurestar,” he wrote along with the link.
That kind of endorsement from Bieber is all it takes to become a trending topic, which happened for Beer less than 24 hours later and increased views for the video to 222,243 at the time of this writing.
“@justinbieber OMGOGMFHAHDBSBAWHEBSBSHHWEHHDXHSHHAFBBAGEEHYBT I CANT BELIEVE THIS IS HAPPENING. I AM CRYING,” an elated Beer wrote to her nearly 20,000 Twitter followers.
Biebs kept showing the love too – he later sent Beer’s mash-up of Jepsen’s hit “Call Me Maybe” and his own single “Boyfriend” to Jepsen herself, and did the same with Beers’ cover of a Bruno Mars hit as well.
“haha. @carlyraejepsen watch this. pretty funny. reminds me of my old videos. #MashUpFReakOUT,” Justin wrote. He continued, “this is just how i started. i love it. @brunomars u gotta see one. She is great. #STAR.”
It appears Bieber is becoming quite the talent scout as Beer is now reportedly in talks to sign with the singer’s manager Scooter Braun, who discovered him on YouTube and now also represents Jepsen.
Jepsen was a little unknown 26-year-old Canadian singer, before Bieber helped make her a sensation. Bieber called her single “Call Me Maybe” “possibly the catchiest song I’ve ever heard.” The song has gone on to become one of the biggest hits of the year.