By Zachary Swickey
Who better to be the face of Popchips than one of the biggest pop stars in the game, Katy Perry? The snack company has announced that Perry will be the newest face of Popchips and will appear in the brand’s advertising campaign this fall.
“I was hooked after my first bite!” Perry said in a press release. “When I discover something good, I want to share it with everyone I know, so I tweeted about it.”
It wasn’t long before Popchips came calling. The sultry singer will also be investing in the company and will become a creative partner, joining the likes of other Popchips celeb investors Ashton Kutcher, David Ortiz and Diddy.
The new snack adds to Perry’s expanding empire, which also includes two fragrances, a partnership with video game company Ubisoft and even a producing credit on her recent 3-D documentary/concert film, “Katy Perry: Part of Me.”
Hopefully, Perry won’t have a snafu in her ad campaign like Kutcher, whose ad was criticized as racially insensitive because it featured the actor in brown face to play an Indian character, Raj, a Bollywood producer who was “looking for love.” It wasn’t long before the critical firestorm forced the company to promptly remove the ad from YouTube and Facebook.
A Popchips spokeswoman tried to explain the commercial, saying it was “created to provoke a few laughs and was never intended to stereotype or offend anyone.” She continued that the company hopes “people can enjoy this in the spirit it was intended.”