By Zachary Swickey
EDM star Deadmau5 is the latest musical act to take the plunge with a new official clothing line. Created in partnership with Neff Headwear, the line launched yesterday (July 25), according to Billboard.
The colorful line will be dubbed the Neffmau5 collection and contains co-branded T-shirts, hats and hoodies. The new signature line is the first installment of a two-year collaboration between mau5 and Neff.
“I love the street and snowboard scene,” Deadmau5 revealed in a release. “The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration. Plus it was easy to put ears on the Neff face for an instantly legit logo, right?”
Founder and CEO of Neff Headwear, Shaun Neff, is just as stoked as Deadmau5 about the collab, saying, “We think Neffmau5 perfectly expressed the combined energy of our two brands and we hope a new army of new consumers will agree.”
Deadmau5 joins a lengthy list of artists who have their own clothing lines, including Black Eyed Peas’ will.i.am, Gwen Stefani, Pharell, Jay-Z and Jessica Simpson.
The Neffmau5 collection is fresh in stores and will be available at a variety of retail and online outlets.