By Zachary Swickey
As a judge on NBC’s “The Voice,” Christina Aguilera alternated between constructive and testy, but in her real life, she’s as compassionate as they come and is the face of a new PSA in the fight against hunger.
Aguilera has teamed up with Yum! Brands – the world’s largest restaurant company and parent of KFC, Pizza Hut and Taco Bell – who have announced that she will be leading their new campaign for the company’s World Hunger Relief effort that help benefit the United Nations World Food Programme (WFP) and other hunger relief agencies.
The company has released a behind-the-scenes feature on the making of Aguilera’s forthcoming PSA.
Check it out:
In addition to the new PSA, Aguilera will also star in their advertising, online efforts and posters, which are expected to be released this fall. She’s been serving as a global spokesperson for Yum! since 2009 and has helped them raise millions for the charity. She even serves as an “Ambassador Against Hunger” for WFP, which was taken her on relief trips with the organization to Haiti and Guatemala.
“I’m excited about my new PSA for Yum! Brands’ World Hunger Relief effort this fall using my voice for good to help feed millions of children who go to bed hungry every night,” said Aguilera. “I hope to inspire others to use their voice for good and move millions of people from hunger to hope.”