By Cara Alwill

How does he do it? Besides juggling his day job as a rapper/producer, in just one week Kanye West has announced that he will be releasing sneakers, a fragrance and now an energy drink. Perhaps that's the secret to his seemingly boundless stamina?
Kanye has joined forces with GURU Beverages, maker and distributor of organic and natural drinks. He plans to infuse his style into the product and, according to a statement released by GURU, the drink will be "inspired by his own personal artistic vision." A self-proclaimed Renaissance man, West commented on the new deal by saying in a press release, "I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value and I can put what inspires me into this new product." It will be interesting to fit all of that into one drink, but if it gives me half the energy and talent Kanye has, I'll try it. Between Big Boi's Coca Cola Full Throttle Fury, 50 Cent's Vitamin Water Formula 50 and now Kanye's latest concoction, at least we have some variety when selecting which rap-inspired drink we'd like to sip on.
BALTIMORE, Maryland — We're all aware of the crazy fans camping out in NYC to buy 

By Angelique Smith
If you're even a casual observer of
Look, Lily, 
The first time I heard the track "Day 'N' Night" was when my friend DJ Jus Ske played it at a club in New York last year. The club erupted almost immediately, which is rare for a new track from a relative unknown. For weeks I played that track over and over. And then, when I heard the opening lines, "We born to die ... so I get high just like I'm born to fly" on the Jim Jones remix, I became even more obsessed