By Cara Alwill
How does he do it? Besides juggling his day job as a rapper/producer, in just one week Kanye West has announced that he will be releasing sneakers, a fragrance and now an energy drink. Perhaps that's the secret to his seemingly boundless stamina?
Kanye has joined forces with GURU Beverages, maker and distributor of organic and natural drinks. He plans to infuse his style into the product and, according to a statement released by GURU, the drink will be "inspired by his own personal artistic vision." A self-proclaimed Renaissance man, West commented on the new deal by saying in a press release, "I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value and I can put what inspires me into this new product." It will be interesting to fit all of that into one drink, but if it gives me half the energy and talent Kanye has, I'll try it. Between Big Boi's Coca Cola Full Throttle Fury, 50 Cent's Vitamin Water Formula 50 and now Kanye's latest concoction, at least we have some variety when selecting which rap-inspired drink we'd like to sip on.
By Nicole Tahan
BALTIMORE, Maryland — We're all aware of the crazy fans camping out in NYC to buy Kanye West's Nike Air Yeezys last Saturday, but the stories from die-hard fans in other towns ought to be heard too.
My boyfriend wanted to drive down to Baltimore to buy a pair, and, being a shoe fanatic, I sort of understood and agreed to go along. He figured Baltimore would be a better bet for the highly coveted shoes than New York. Oh, was he wrong.
We arrived at 5:45 a.m. on Saturday and seemed to be the first and only car to be found at the Mondawmin Mall. Only one store in the city, Down Town Locker Room, was selling them that day, and they had only 24 pairs in stock. When 7 a.m. rolled around, we began to wonder where all the other Kanye/Nike fans were. Or was he the only person insane enough to be there so early? We drove to the opposite side of the mall to find a group of starving, freezing and anxious sneaker-heads.
By Steven Roberts
Kanye West's G.O.O.D. Music label runs the gamut from well-known MCs like Common to lesser-known artists like Consequence, Big Sean and GLC. Now, Kid Cudi is emerging in the mainstream — with his hit song "Day 'N' Nite" and appearances at mtvU Spring Break and South by Southwest — and it looks like the future of Kanye's label is in good hands.
"My job is to make not only myself look good, but to make 'Ye look good," Cudi said. "I tell him all the time: 'Don't worry, I got you. I'm going to make you look better than what you look right now.' "
The Ohio MC said he and West are building toward the future. "He's like my Quincy Jones, and I'm the Michael Jackson," Kid said. "Eventually, I want to be the Quincy Jones and find my Michael Jackson. It's a circle, the circle of life, circle of music, circle of good things."
Cudi said he was invited to Hawaii to record tracks for West's 808s & Heartbreak, and Kanye rewarded him with a chain. Cudi was grateful, and he texted West to thank him. "I definitely told him that I appreciated him more than he knew and just to say 'thank you.' He hit me back, like, 'Man, you inspire me too,' " Cudi recalled, saying he was shocked by his response.
Kid said West thanked him for the future of G.O.O.D. Music: "When he told me that I inspired him on his project, and he's thanking me for adding years to the brand of G.O.O.D. Music, that's just so crazy."
FROM MTVNEWS.COM: How can we say this nicely? Kanye West can be a wee bit of a control freak. It's not really a secret, though; the producer and rapper has spoken out in the past about the lengths to which he goes to create his art -- whether it's mixing songs over and over again or tediously planning out his Glow in the Dark spectacular. The result of his passion, however, usually leads to universally amazing work.
Read more about Kanye's complicated Complex cover shoot, and the revealing interview, at MTVNews.com
By Angelique Smith
Sure, the Internet was abuzz after Kanye West first said that his latest album, 808s & Heartbreak, would feature him singing rather than rapping. But was his appearance at the Metropolitan Opera's 125th-anniversary gala in New York on Sunday night — with girlfriend Amber Rose in tow — an indication that he plans to take this whole singing thing even further? Guess we'll have to wait and see.
In other Kanye news, the MC-turned-singer took some time out to tell New York magazine about his hyperactive blog, which averages 15 posts a day about topics like fashion (of course), robots, architecture, puppetry and, er, women he finds appealing?
"It might [be] two hours in a day, it might be 15 minutes in a day," he said. "I have two people that I hired and I tell them exactly what I want — it's just like how a designer would work." And while we've often wondered how much of the blog is actually written by him, he continued to say, "Sometimes I'll have my own stuff where I'll just be in a cool place, like if I had my camera right now, I'd like photograph this stuff and go home and be really excited to blog it. You know, 'cause I'm in cool places all the time.
"So it's a great outlet," he concluded, "and I'm glad so many people are reacting to it. And it's another opportunity to present design and my opinion of the world and what I think is cool."
If you're even a casual observer of Kanye West's blog, you know the Louis Vuitton Don has a sweet tooth for the high life. Six-figure custom cars, high-end furnishings and designer clothes are all on 'Ye's wish-list.
He also has an eye for fashion — especially high fashion — so it's probably also no surprise that his collaboration on the Kanye West for Louis Vuitton sneaker line is not for the average recession-bitten shoe-hound. The shoes, which will reportedly drop in June, come in three different styles, ranging from the Mr. Hudson ($840) to the Don's ($870-$960) to the high-top Jasper's, which go for anywhere from $990 to $1,140.
While the LV folks could not be reached for comment, we thought it was worth a look at how many pairs of other celebrity shoes you might be able to buy for the price of one set of Jasper's. Read More...
Look, Lily, we like you. I mean, we really like you. But if you're trying to impress us by pounding on British paparazzo, even ones that bump into your car, well, it's not going to work. See, we've been around the block a few times, and we know a good pap punch-out when we see one.
In fact, your latest "incident" doesn't even crack our list of the Best Paparazzi Beatdowns — yes, we keep lists about things like this — if only because, based on the photo we saw, your right cross didn't actually connect with the photographer's face. (Nice form, though.) So, if you're looking to win your way into our hearts — and make our next list — well, then perhaps you should read on, and take notes.
Remember, practice makes make perfect, and since those paparazzi aren't going anywhere, we figure that with a little coaching, you'll make our list in no time. So for future reference, Lily, here's our list of the five greatest celeb-on-pap beatdowns in history. Read More...
By Matt Elias
Our set visit for 88-Keys and Kanye West's "Stay Up (Viagra)" is the coolest video shoot we've been on a long time. There were no massive entourages, no nitpicking handlers and no clichéd hip-hop crutches, like cars and champagne bottles. Instead, the video was right out of the Spike Jonze playbook (à la the Beastie Boys’ “Sabotage”).
I use the term "set" loosely, because director Jason Goldwatch — a self-professed fan of Spike Jonze — had 88 and 'Ye running all over Hollywood. It was a real run-'n-gun-style shoot. Actually, for the rappers, it was more of a limp or a hobble — they were dressed completely as two old men, with full prosthetic makeup. The makeup was so convincing that barely anyone recognized the guys out on the streets. That's thanks to the makeup team behind Tony Gardner, a guy whose work you'd recognize from "Jackass: The Movie" (in which Jonze himself gets done up like an old man) and the Geico Caveman commercials.
See photos and video of the dynamic duo in action after the jump! Read More...
The first time I heard the track "Day 'N' Night" was when my friend DJ Jus Ske played it at a club in New York last year. The club erupted almost immediately, which is rare for a new track from a relative unknown. For weeks I played that track over and over. And then, when I heard the opening lines, "We born to die ... so I get high just like I'm born to fly" on the Jim Jones remix, I became even more obsessed
Kid Cudi — one of our "MCs to Watch in 2009" — has spent the last few months of his life on a rollercoaster. From travelling to Hawaii to work with Kanye on 808s and Heartbreak to headlining his own tours, Cudi has been making the transition, slowly but surely, from underground MC to international rapper. Recently, Cudi took time out from playing gigs, working in the studio and getting in trouble at Reebok events for a sit-down interview here at MTV News. Read More...
By Steven Roberts
I hate to say, "I told you so." Well, actually, I love to say, "I told you so."
At the beginning of the year, MTV News named Kid Cudi as one of our MCs to Watch in 2009, and what happens? Cudi goes and gets a song featured in the trailer for "Transformers 2: Revenge of the Fallen"!
Amazing, right? We're not sure if the trailer is official, however. A trailer hit the Web this week that featured Cudi's "Sky May Fall." The song is produced by Kanye West, as the MC/producer pointed out in capital letters — that means he's excited — on his blog. The video footage looks like an edited version of the official trailer with Cudi's track underneath.
Either way, the trailer has been circulating on a lot of blogs, and Cudi has a lot of people watching for him. I told you so ...