MTV Newsroom › Katy Perry

By Zachary Swickey

Who better to be the face of Popchips than one of the biggest pop stars in the game, Katy Perry? The snack company has announced that Perry will be the newest face of Popchips and will appear in the brand’s advertising campaign this fall.

"I was hooked after my first bite!" Perry said in a press release. "When I discover something good, I want to share it with everyone I know, so I tweeted about it."

It wasn’t long before Popchips came calling. The sultry singer will also be investing in the company and will become a creative partner, joining the likes of other Popchips celeb investors Ashton Kutcher, David Ortiz and Diddy.

The new snack adds to Perry’s expanding empire, which also includes two fragrances, a partnership with video game company Ubisoft and even a producing credit on her recent 3-D documentary/concert film, “Katy Perry: Part of Me.”

Hopefully, Perry won’t have a snafu in her ad campaign like Kutcher, whose ad was criticized as racially insensitive because it featured the actor in brown face to play an Indian character, Raj, a Bollywood producer who was “looking for love.” It wasn’t long before the critical firestorm forced the company to promptly remove the ad from YouTube and Facebook.

A Popchips spokeswoman tried to explain the commercial, saying it was “created to provoke a few laughs and was never intended to stereotype or offend anyone." She continued that the company hopes "people can enjoy this in the spirit it was intended."

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By Zachary Swickey

Pop star Katy Perry’s music is more sugar-coated than Madonna’s, but one thing the divas have in common is an affinity for unique bras in their touring wardrobe. Unfortunately for Perry, her blinged-out spinning peppermint bra has been deemed too dangerous by tour insurers.

The Sun reports that the costume, which got plenty of use on her "California Dreams" tour, is considered a hazard by insurers after an onstage mishap revealed it could injure her neck.

“My hair got caught in the wheels of my spinning peppermint bra and began to coil around and around,” Perry told The Sun. “I’m forced to just go with it so, by the end of the song, it looked quite like I was licking my own t**. What a girl does for her art."

We’re sure the men in the audience were quite thrilled with the spectacle, but the party-pooping insurance company is worried about dear Katy. “I keep being told the insurers are worried I will injure my neck,” Perry revealed. “I seriously doubt it could be lethal but they want a new bra designed that will not allow hair to be caught up."

“Well, I was always known at school as the over-the-shoulder-boulder-holder,” Perry joked.

A source defended the concerns of the insurance company, saying, “It may seem trivial but a simple pulled muscle can stop a performer like Katy from going on. Insurers don’t care about the art or the fun — just the dangers” … which admittedly makes sense.

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By Sterling Wong

It’s fair to say that when you set aside the once-in-a-generation phenomenon that is Adele and 21, Katy Perry is pretty much the leading pop star in the world right now. One-and-a-half years after its release, the star is still breaking records left and right with Teenage Dream, as "The One That Got Away" became Katy’s 6th (!) single from the album to hit No. 1 on Pop Songs chart.

With the kind of unprecedented success that Katy has enjoyed with Teenage Dream, it’s an understatement to say that expectations are high for her next album. Can lightning strike twice? Will she be able to come up with pop nuggets as juicy as "Teenage Dream" or "Last Friday Night"?

Complicating things is Katy’s recent divorce from Russell Brand. Many a star has released a more mature, introspective album after a divorce – think, for example, Mariah Carey and her soulful masterpiece, “Butterfly” – so can we expect a darker sound and deeper lyrics for Katy’s third album?

It might sound like a stretch to imagine the girl who sang “Ur So Gay” and “I Kissed a Girl” coming up with something like, say, something like Alanis Morisette’s Jagged Little Pill, but remember that Katy actually has a gospel music background. Also, she once worked with producers The Matrix back in 2004 for what presumably would have been a more Avril-sounding album, so clearly, she’s able to do more than frothy pop.

Compounding the possibility that Katy will diversify her sound for her next album is the fact that she can no longer work with her long-time collaborator Dr. Luke (producer of “I Kissed a Girl” and “Hot N Cold, and all the Teenage Dream singles), because the hitmaker signed a deal that ties him to working with Sony artists only, while Katy’s on EMI. This means that Katy would be compelled to seek out new producers, potentially venturing into new sonic arenas. Read More...

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Katy Perry has always been the best sort of pop star cartoon and now she’s officially getting animated. The pop star has hooked up with Electronic Arts for what is being billed as an “extensive and exclusive creative collaboration" between her and The Sims.

The Hollywood Reporter reports that through multiple games (including March’s The Sims 3 Showtime) the singer will appear through content themed after her, including clothing, hairstyles, furniture and props. She’ll also appear in marketing and advertising campaigns for the games.

"I love how you're able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” she said in a statement. “It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I'm a Sim!"

Pop star/video game collabos are hardly new. Last year, Lady Gaga hooked up with FarmVille to launch her album, , giving fans exclusive content leading up to the album’s release. Read More...

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