By Danielle Beavers
One of our favorite Times Square neighbors might soon be the millionaire next door.
A Manhattan judge has allowed the Naked Cowboy (yeah, he has a name: Robert Burck), to continue with his $6 million lawsuit against Mars Inc. filed in February. The scantily clad singing sensation claims an M&Ms ad unfairly gave the impression that the Naked Cowboy endorsed the product. The offending ad is actually an animated billboard in Times Square (sacred Cowboy turf for almost a decade), which depicts a blue M&M wearing a white cowboy hat, cowboy boots and underpants while strumming a familiar-looking white guitar.
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