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Hip-Hop All-Stars In The Booze Business: We Rate The Product

Posted 7/19/11 5:30 pm EST by in Lists, Pharrell


Pharrell Williams

By Zachary Swickey

Pharrell Williams, hip-hop producer and connoisseur of all the finer things in life, is the latest musician to plunge into the liquor business with the announcement of his own alcoholic beverage, which is designed specifically for women.

Dubbed “Qream,” the lady drink will come in two flavors – Strawberry Qream and Peach Qream – when it hits shelves nationwide later this month. Partnering with one of the world’s largest spirit makers, Diageo, Pharrell not only helped develop the flavor of the ultra-premium cream liqueur, he also designed the bottle and will serve as the brand’s cultural ambassador through its advertising campaign.

In a statement to AllHipHop, Pharrell said, “Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves ‘deliciously.’ Women make up half the population and Qream is about celebrating that power.”

Pharrell knows a thing or two about swooning ladies, so he may be the perfect guy to develop a premium cream liqueur for the fairer sex. However, the booze business has plenty of other rapper-branded drinks to give Pharrell and Qream a healthy amount of competition.

Below I provide my opinion on the most notable and tasty. Read More...

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Pharrell's Stroke Of Genius: Producer Wants To Work With The Strokes

Posted 7/16/08 5:52 pm EST by in Pharrell, the-strokes


By Jordan Upmalis

For most artists, rumor control typically means shooting gossip down. For Pharrell, it seems to mean picking rumors up and running with them.

When we asked him this week about who he'd like to collaborate with on upcoming projects, Pharrell went right to the rumor mill, saying, "I really wanna do the Strokes. I keep hearing whispers about it in the press, so I'm like, 'Really?!?' You know, 'cause I really wanna do it."

Sure, he's one of the most eclectic artists in the industry, writing, producing, and singing with artists from Kanye to Gwen. But the Strokes? Isn't their sound a little rough around the edges for the super-smooth rapper/producer? Well, Pharrell has already collaborated with Strokes frontman Julian Casablancas (along with Santogold) on a song used by Converse to commemorate the company's 100-year anniversary. "It's almost like it's a commissioned artwork ... that was done, painted and crafted by us," he explained.

When asked whether Julian was interested in making these whispers come true, Pharrell left us in suspense. With a sly smile planted on his face, Pharrell said, "I mean, we've been talking about it. I don't know. We've been talking about it."

So what do you think? Would Pharrell be a good fit for the Strokes? Let us know!

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Solange Knowles: Being Beyonce's Kid Sis Doesn't Guarantee A Foot In The Door

Posted 6/12/08 5:40 pm EST by in Beyonce, Pharrell, Solange


(by Dan 'Monty' Montalto)

It's not easy being the younger sister of a mega-famous-the-world-over pop icon.

No, seriously. Just ask Solange Knowles, Beyoncé's 21-year-old kid sis. Let's face it, when your sister is so famous that she practically owns the rights to the second letter of the alphabet, it's pretty hard to convince anyone that based solely on your artistic merits, some of the biggest and most creative names in music helped out with your record. But when we sat down with her earlier this week, Solange told us that it took some pretty serious convincing (and even a little stalking) to get names like Cee-Lo, Pharrell and Mark Ronson onboard for her latest record. As she puts it, when they first heard she wanted to work with them, they had no way of knowing if she was a serious artist or "someone's little annoying sister trying to do a record."

Cee-Lo, who co-wrote three of the songs on Solange's album, didn't exactly jump all over the opportunity when Solange first came calling. Initially, she couldn't even get him on the phone, and seemingly endless "scheduling conflicts" on the part of the Gnarls Barkley vocalist kept her from meeting with him. Maybe it was just a coincidence, but as Solange told us herself, "no one can be that freakin' busy." But she wasn't about to get blown off. She decided to take matters into her own hands — by essentially stalking Cee-Lo and forcing him to listen to her album.

Solange tells us how she stalked Cee-Lo (with the help of an MTV alum) in this video.

Read More...

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Pharrell Williams Lends ‘Magic’ To Jay-Z

Posted 10/12/07 6:03 pm EST by in Pharrell


From the very beginning of Jay-Z's latest, "Blue Magic," and its opening words, "It's alive. It's alive," it's clear that this is an official announcement — a decree, if you will — that hip-hop is alive and well.

"Blue Magic" brings out a morally ambiguous side of Jay, a side some thought had gone forever when he took the corporate throne. But this is exactly how a returning legend should sound.

It was the Pharrell Williams-produced "Drop It Like It's Hot" that gave Snoop a new breath of life in 2004 and became his first single to reach #1 in the charts. And when JT decided to make the tricky move from boy-band member to full-fledged solo artist, it was Pharrell who produced and featured on his solo debut, "Like I Love You," to great success. So, when Jay-Z decided that retirement wasn't really for him, the rapper who could literally take his pick of any producer in the world went straight to Pharrell for his first official single since the album Kingdom Come. Read More...

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