Lady Gaga's support of sophomore effort "Born This Way" has been unprecedented. She's rolled out several singles, high profile videos and multiple high profile interviews (including our own amazing special "Inside the Outside"), all in the interest of rewarding her Little Monsters with more access while also expanding her fan base. But could it be that the most crucial 5 minutes for gaining new fans came sitting behind a piano solo in front of Howard Stern pounding out "The Edge of Glory"? My unofficial survey says "yes."

Since her appearance on the show July 17, I've spoken with various pockets of people across all demographics who would not consider themselves Lady Gaga fans. Upon hearing her naked version of "Edge of Glory," they have been left stunned and converted. All have said the same combination of things: "I had no idea she could sing like that." "She is the real deal." "Wow!" Read More...

Tags , ,

As a longtime listener of the incomparable Howard Stern, a Sirius Satellite Radio subscriber going on nearly three years, a baseball buff and, ultimately, a cheap bastard, I have to say that today's announcement of the long-delayed merger between Sirius and XM Satellite Radio was music to my ears. Not only will my radio still work in the wake of the merger, I'll now get to listen to any baseball game I want — a benefit only XM subscribers enjoyed before today.

Plus, with the likelihood of a reduction in future subscription costs, I stand to save a few bucks. In this current economic climate, I'll take all the help I can get.

Read More...

Tags , , ,

SPONSORS
AD:
©2012 Viacom International Inc. All Rights Reserved. MTV and all related titles and logos are trademarks of Viacom International Inc.