Every year, after getting your SXSW badge (an undertaking of Herculean proportions which you can witness John Norris undertake in this clip) you are rewarded with a large canvas tote bag stuffed with a bunch of promotional crap that you’ll inevitably end up leaving in a gutter on Sixth Street after one too many Shiner Bocks.
Ladies and gentlemen, your SXSW gift bag!
And in keeping with tradition, festival organizers have an established artist design the bag (in previous years, David Byrne and the Flaming Lips’ Wayne Coyne had the honor), and this year it’s Sonic Youth’s Thurston Moore who gets the call. His contribution? A bunch of stick figures cavorting underneath a smiley faced sun! Thanks for spending three minutes on it, Thurst.
Moving on to the contents of said bag … Rather than go through each item individually (something that would take from now until Sunday evening), here are some of the, uh, “highlights”:
- Twenty-seven promotional fliers of differing sizes and textures, pimping everything from the Blue Man Group and “pioneers of garage glitter” Star Mother to the Utne Reader and Mpress Records’ showcase, home to such luminaries as the Kin and Amy Speace & the Tearjerkers. Remember, thousands of trees died for this.


The MTV News crew has arrived at South by Southwest — the annual