By Matt Elias

On Wednesday night, we hit the set of the Ting Tings' video shoot for "That's Not My Name." The shoot location in Acton, California — about 45 minutes north of Los Angeles — almost had to be moved at the last minute due to the California wildfires in the surrounding area. While the crew didn't have to battle wildfires, it was the cold that was the biggest nemesis. By 1 a.m., it had dropped to 47 degrees!

The video was directed by the same British duo — Alex and Liane — who brought you the Tings' VMA-nominated video for "Shut Up and Let Me Go," and this one was just as visually stunning. Set off the beaten path, bandmembers Katie and Jules find themselves ditching their vintage car off a dirt road and being embraced by a slew of sign spinners, cheerleaders, double-Dutch jump-ropers and drum-liners. Everything from the set to the costumes was accented with a special reflective material called Scotchlite. The resulting effect made everything pop on camera, even though you couldn't see the reflection to the naked eye.

While "That's Not My Name" might be the first song the band's early fans jumped on, this is the first time it's being released as a single in the U.S. The duo told us they had originally planned to release it first, but then a little company called Apple decided to use "Shut Up and Let Me Go" in last spring's iPod commercials. So following that momentum, the band is finally releasing "That's Not My Name" and is excited for their post-iPod fans to hear it.

Even though the band's album We Started Nothing is full of single-worthy songs like "We Walk" and "Fruit Machine," the Ting Tings said they're cautious of over-saturating the market with a bunch of singles in a row. They're looking to follow the same model they established in the U.K., releasing singles gradually.

Stay tuned next week for more from the "That's Not My Name" set.