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There's been a bit of shizz slinging of late regarding Madonna's new album, her world tour and whether we should be calling either a success.
After earning positive reviews and debuting strongly at #1, MDNA, experienced a sharp sales decline in its second week and a majority of her US tour dates have yet to sell out. Those two facts taken together sent a few music writers down the rabbit hole, with some going so far as to say Live Nation, which signed Madonna to a $120 million 360 deal with in 2007, was concerned over both her album and concert ticket sales given the size and length (10 years) of their commitment to the Queen of Pop.
>> Madonna's Manager Confirms That 'Turn Up The Radio' Will Be Next MDNA Single
Yesterday, Madonna's manager Guy Oseary hit Twitter to address the rumors and now Arthur Fogel, Chairman of Live Nation Global Touring, talked to Billboard, saying that not only is business brisk for Madonna's tour but it is actually "on track to end up in the top 10 tours of all time."
First, what many of the reports fail to mention is that Madonna's last tour, 2008-09's "Sticky & Sweet" jaunt, was actually her first venture under her Live Nation deal, and it's enormous success ($408 million in grosses, making it the third highest grossing tour ever and the most successful by a solo artist) most certainly offset a great deal of M's sign-on cost. Merchandising is also a major factor in Live Nation's revenue stream and it controls all of that for Madonna's tours, creating another significant source of revenue for the concert promotion giant.
Perhaps most importantly with regard to MDNA's sales, Madonna's 360 deal is, at its core, touring and merchandise-driven, so talk that the company will take a loss on the album if it doesn't sell 15 million copies (as has been reported) is a bit of a reach. (Quick, name the last album by any artist to sell 15 million copies…)
Talking to Billboard, Fogel said, "To say this tour is not performing is so off base I don't even know what to say. When this tour is said and done, combined with 'Sticky and Sweet,' you're talking $750 million in gross ticket sales. That sounds pretty impressive to me."










