Shaheem ReidWe were definitely proud of the people contributing to Mixtape Monday as we reflected on 2008. This thing of ours we call the mixtape game thrived in 2008, even though many said it would die out.

You can count record sales, concert tickets, the spins on a single, how many diamonds your favorite rapper has in his change, but one thing you can't mathematically measure is an artist's passion for the game. That's why DJ Drama still does for the streets despite his arrest in a mixtape raid last year. That's why Rick Ross and Young Jeezy still do it, alongside their quests for multi-platinum plaques. That's why 50 Cent and the G-Unit still do it, despite all their fame and wealth. Even the legends with nothing left to prove — such as Nas and LL Cool J, who are heralded as two of the greatest rappers ever — still catered to the streets this year. It's all for the love of the game.
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It was a night to pay respect to the DJ.

In the midsection of New York City’s Time Square, soft-drink titan Pepsi, along with radio station Hot 97, brought out some of the biggest disc jockeys across the States. A few years back, the company launched its Pepsi Division campaign, which features record spinners DJ Enuff, DJ Drama, Clinton Sparks, Felli Fel, DJ Irie and many more.

The line to enter the venue snaked around the corner on both ends of 41st Street, but as a veteran OG in the game, the kid don’t wait on lines anymore, a nice habit picked up from my compadre Shaheem Reid, who’s infamous for bumrushing lines.

Upon entering the venue I was greeted by none other than DJ Drama, who was giving an interview to my girl Hillary Crosley over at Billboard. “That Mixtape Monday piece was incredible,” Drama told me.

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