By Daniela Capistrano
When I heard Scandinavian songbird Ida Maria was performing a set for MTV staff at 1515 Broadway today, I immediately dropped what I was doing and ran towards the elevator. It was that serious.
For the uninitiated, you might have already been exposed to Ida Maria via this season's "Gossip Girl" promos — she's the throaty voice behind "Oh My God," possibly the best song ever created for screaming at the top of your lungs after a breakup (or so I've heard).
Comparisons to Janis Joplin or Chrissie Hynde might be intimidating for some young artists, but 24-year-old Ida Maria takes it all in stride. She's a punk princess who isn't afraid to wear her heart on her sleeve.
Upon entering the grafittied performance space on the 24th floor, I was surprised to find the entire front row available. I discreetly plopped into the seat directly in front of the mic for optimum tune absorption.

Ida Maria waited patiently on the sidelines (in a fierce military jacket and Adidas kicks) while a rep from Mercury Records sang her praises. (This was not necessary, since anyone with taste knows she rules, but I digress.)
I don't know if it was the amazing view of the Hudson shimmering directly behind her with the sun blotting out her profile in silhouette, but the whole experience served to remind me how powerful a live show can be. We can play on the Web and download as many albums as we'd like, but nothing equates to someone making music in front of you, in real time.
Ida Maria's set was unfortunately super-short. She only played three songs — a track I hadn't heard before that is on her debut album Fortress Round My Heart, and "I Like You Such Much Better When You're Naked," another fave of mine.
The last song was a new piece that she hasn't recorded yet, "Loud." Because of technical difficulties, Ida Maria rocked it unplugged and sans mic, which ended up being a perfect companion to the performance because the song is about being overwhelmed in a harried, over-stimulated world. As my silenced BlackBerry angrily vibrated near my thigh, I could definitely relate.
As the show came to a close, Ida Maria strummed the last note of "Loud" just as a cell phone in the audience let out a shrill bleep. I cringed, but Ida Maria just smiled and murmured, "That was perfect," and gracefully turned to make her exit.
Luckily I grabbed her before she took off and she was kind enough to let me snap this photo. Check the hair! Insane.

(View our exclusive photo shoot with Ida Maria here.)
Ida Maria is MTV's current Discover and Download artist, which hopefully exposes her painfully truthful-but-beautiful-to-hear melodies to the world.
Her debut album Fortress Round My Heart is available now.
Tags Ida Maria, live, mtv, new york, oh my god, performance, Photos, review, show, tuesday