
Nobody wants to be just a singer or actor anymore. You're nobody in this world until you have your own product line, whether it be swim suits, cologne, nightclubs, top-shelf liquor brands or energy drinks.
And while it makes perfect sense for a wildman rocker like Sammy Hagar to launch a line of high-end tequila, or for beatmeister Dr. Dre to launch a line of booming headphones and laptops, sometimes those celebrity/brand marriages are a bit murkier.
Case in point: the announcement this week that Justin Timberlake has bought a minority stake in once-hot social networking site Myspace and that he'll be taking on the role of creative visionary at the relaunched company, which was bought at a fire sale by a West Coast tech firm. Yes, Timberlake has proven to be a triple threat as actor, singer and label boss, not to mention a fashion maven with his William Rast clothing line.
That got us thinking about other male music stars who've made bold deals with companies that might have seemed bizarre at first, but turned out to be among the best moves they've ever made.
50 Cent and Vitaminwater: Laugh all you want, but 50 has been savvy all along about his non-music ventures. From his G-Unit sneakers and clothing line to various PlayStation games, book imprints and RGX Body Spray, 50 has always looked for new opportunities. None has paid off like his deal with Glaceau, which hooked up with the rapper for the Formula 50 supplement drink. When Coca-Cola purchased Glaceau for more than $4 billion in 2007, 50 was estimated to have earned more than $100 million on the deal.
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